Experience
Wildlife Conservation Society
Director of Digital Design & Development
Spring 2007 - Present, Bronx, NY
- Oversaw all design & development of organization’s seven major web properties
- Managed internal & external resources against project goals, timelines, & budget
- Developed online components of engagement & advocacy campaigns
- Developed tests to optimize user experience & increase conversion on KPIs
- Worked collaboratively on strengthening online conversion, resulting in major list growth & increased revenue through donations, ticket sales, & membership purchases
- Implemented advanced Google Analytics tracking & analyzed data to guide digital strategy, design, and development
bousel.com
Freelance Designer & Developer
Sept 2004 - Present
- Created web properties for clients across a broad spectrum of specialties including interior design, jewelry, summer camps, photography, musicians, & video editing
- Worked with clients to set goals, timelines, and budgets
- Created visual design & managed review process
- Developed front & back-end code, including proprietary content management systems tailored to each client's needs and abilities
- eCommerce integration with third party systems such as PayPal
The Meatwave
Independent Food Blogger
May 2004 - Present, Astoria, NY
- Designed & developed blogging platform utilizing XHTML, Javascript, PHP, & MySQL
- Fostered community through social media platforms including Facebook & Twitter
- Led to permanent contributor position on food community blog Serious Eats
netomat, Inc
Manager of Design
Spring 2002 - Spring 2007, New York, NY
- Designed user interface for consumer mobile & web social networking application
- Designed, produced, & maintained company website & various marketing materials
- Helped build & manage company’s design team
Aperture Foundation
Web Coordinator
Winter 2001 - Spring 2002, New York, NY
- Reprogrammed website for increased usability, resulting in doubling online revenue
- Scanned photographs for use in web & print related work
- Consulted on the creation of a new Aperture website
Education
New York University
BFA in Photography and Imaging
May 2001, New York, NY
- Graduated as an Honors Scholar
Continuing Education
- Advanced Flash, School of Visual Arts, Fall 2007
- HTML5, School of Visual Arts, Summer 2011
- Google Analytics 201 & 301, LunaMetrics, Spring 2012
Skills
- Proficient in Photoshop, Illustrator, InDesign, Flash, Fireworks, Actionscript, MySQL, PHP, Javascript, jQuery, HTML5, CSS3, XML, Sitecore, Convio, WordPress, Optimizely, Google Analytics & Tag Manager, Microsoft Office, Mac & Windows Platforms