Experience

Wildlife Conservation Society

Director of Digital Design & Development

Spring 2007 - Present, Bronx, NY

  • Oversaw all design & development of organization’s seven major web properties
  • Managed internal & external resources against project goals, timelines, & budget
  • Developed online components of engagement & advocacy campaigns
  • Developed tests to optimize user experience & increase conversion on KPIs
  • Worked collaboratively on strengthening online conversion, resulting in major list growth & increased revenue through donations, ticket sales, & membership purchases
  • Implemented advanced Google Analytics tracking & analyzed data to guide digital strategy, design, and development

bousel.com

Freelance Designer & Developer

Sept 2004 - Present

  • Created web properties for clients across a broad spectrum of specialties including interior design, jewelry, summer camps, photography, musicians, & video editing
  • Worked with clients to set goals, timelines, and budgets
  • Created visual design & managed review process
  • Developed front & back-end code, including proprietary content management systems tailored to each client's needs and abilities
  • eCommerce integration with third party systems such as PayPal

The Meatwave

Independent Food Blogger

May 2004 - Present, Astoria, NY

  • Designed & developed blogging platform utilizing XHTML, Javascript, PHP, & MySQL
  • Fostered community through social media platforms including Facebook & Twitter
  • Led to permanent contributor position on food community blog Serious Eats

netomat, Inc

Manager of Design

Spring 2002 - Spring 2007, New York, NY

  • Designed user interface for consumer mobile & web social networking application
  • Designed, produced, & maintained company website & various marketing materials
  • Helped build & manage company’s design team

Aperture Foundation

Web Coordinator

Winter 2001 - Spring 2002, New York, NY

  • Reprogrammed website for increased usability, resulting in doubling online revenue
  • Scanned photographs for use in web & print related work
  • Consulted on the creation of a new Aperture website

Education

New York University

BFA in Photography and Imaging

May 2001, New York, NY

  • Graduated as an Honors Scholar

Continuing Education

  • Advanced Flash, School of Visual Arts, Fall 2007
  • HTML5, School of Visual Arts, Summer 2011
  • Google Analytics 201 & 301, LunaMetrics, Spring 2012

Skills

  • Proficient in Photoshop, Illustrator, InDesign, Flash, Fireworks, Actionscript, MySQL, PHP, Javascript, jQuery, HTML5, CSS3, XML, Sitecore, Convio, WordPress, Optimizely, Google Analytics & Tag Manager, Microsoft Office, Mac & Windows Platforms